Welcome to BY.AJ – Where Style Meets Performance

At BY.AJ, we believe activewear should be more than just functional—it should be a seamless blend of fashion, comfort, and versatility. Our mission is to provide high-quality, trend-forward pieces that empower individuals to look and feel their best, whether in the gym or on the go.

 

Founded in 2022 by Alesha Beggs and Josh Cook on the Central Coast, NSW, BY.AJ was born from a passion for creating activewear that transcends the ordinary. Every piece is thoughtfully designed to embody timeless style while ensuring practicality for both men and women.

 

Our vision extends beyond fitness—we embrace a lifestyle where activewear transitions effortlessly from workouts to everyday wear.

 

"After years of living in activewear and spending nearly every day in the gym, I dreamed of turning my passion into reality. At 21, BY.AJ became that dream." – Co-founder, Alesha Beggs

 

"Since leaving school, I discovered my passion for business. When Alesha shared her vision for BY.AJ, I saw an incredible opportunity—and I’ve backed us both ever since." – Co-founder, Josh Cook

 

We hope you love our pieces as much as we do and welcome you to be part of the BY.AJ community!