At BY.AJ, we didn't just want to make activewear, we wanted to make you feel something!

You know that feeling when you put something on and instantly feel ready? Not just to hit the gym or for a walk, but to own your day, show up fully, and feel good in your own skin? That's what BY.AJ is all about.

Born from the idea that confidence comes from comfort, style and showing up as you are, BY.AJ is designed for movement, and for moments in between. Whether you're chasing goals, running errands or hitting the gym, our pieces are made to move with you.

Designed for real life, made for real women.

When we looked around at the activewear space, we saw the same thing over and over again, pieces that all looked alike and styles made for a very specific type of women. We created BY.AJ because we knew there was space for something more original, more versatile and MORE YOU. 

At BY.AJ our mission is simple, to design activewear that offers timeless original designs, flattering colours and minimal branding. 

For the girl who's always on the go.

We know what it's like to have a day that moves from a morning run, to work then to the shops. Let's be real, no one wants to carry a change of clothes or feel underdressed in public just because they chose comfort. 

BY.AJ is built for movement and made for the in between moments, those coffee catch ups, hot girl walks or running errands. This isn't activewear you'll want to change out of, it's the kind you'll want to live in.

We wear-test every piece ourselves.

As someone who trains regularly, runs often and lives in activewear more days than not, I know firsthand what makes something feel good versus just looking good. Every BY.AJ piece has been tested, worn, moved in and adjusted before hitting the market.

If I wouldn't wear it myself? You won't find it here.

More than a brand, a way of moving.

At BY.AJ, we're not here to follow trends, we're here to create something that lasts. Something that feels like you. This brand is for the women who move with purpose, dress with ease and live in the in-between moments. Wether you're lifting weights, lounging or doing life, we've got the pieces that move with YOU.

This is activewear redefined and it is just the beginning!